Long the domain of the public relations team, reputation management and social media monitoring is becoming an essential part of the investor relations officer’s daily routine. With reputation capital making up to an estimated 63% of the average company’s market value, it’s safe to say your bottom line is showing online.

Check out CNW President and CEO Carolyn McGill-Davidson’s presentation from the 2010 CIRI Investor Relations Conference: Your Bottom Line is Showing – Why Reputation Management Matters to Investor Relations.