We are excited to announce that dna13 has just been acquired by its long-time collaborator and Canadian distributor, CNW Group (CNW). The acquisition creates the communication industry’s first completely integrated platform to address the key challenges of targeting, distributing, monitoring and measuring news releases and their impact within media. The new integrated platform redefines CNW and the “distribution only” business model traditionally followed by commercial newswires.
Additional details are included in the social media news release, as well as the Q&A included below. We will update you with additional information as it becomes available, but for now, we want to reiterate our excitement and assure our clients in Canada and the U.S. that there will be no interruptions to service, support or performance. It will be business as usual, with an uninterrupted delivery of the best-in-class service dna13 customers are accustomed to.
What is CNW Group?
CNW Group is a Canadian company that has led the commercial newswire industry in that country for the past 50 years. Over the last five years, CNW has been a key collaborator on the dna13 PR software platform, which they market and sell in Canada under the brand name MediaVantage.
CNW is co-owned by U.S.-based PR Newswire and the PA Group out of the U.K., an ownership structure that has been in place for the past 25 years.
How long has this acquisition been in the works?
Negotiations on this acquisition project began in earnest about 3 months ago but obviously could not be shared with anyone until the deal was final.
How will this acquisition impact dna13′s U.S. clients?
dna13 sales representatives have personally contacted our direct clients in the U.S. to communicate the news, and to assure them that there will be zero interruptions to service, support or performance following CNW’s acquisition. It will be business as usual, with an uninterrupted delivery of the best-in-class service dna13 customers are accustomed to. If anything, this deal strengthens dna13′s financial underpinnings to fund even more technology innovation.
What will happen to the dna13 brand? Web site? Marketing and promotion?
Everything will remain status quo for the next quarter or longer. For now, we’ve updated our Web site to reference the change in ownership structure.