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Tag: Corporate

In the past, it was the sole responsibility of the corporate communications team to preserve a company’s reputation. However, with the advent of social media, all corporate departments – including investor relations – need to play a role in monitoring and upholding corporate reputation.

For IR, that role is about being aware of where investors are gathering information and helping to shape that. The IR team has a unique perspective on what topics could be of interest or detriment to the organization, and also has its own set of stakeholders and influences to watch.

Incorporating social media into your investor relations program is easier than many think and it needn’t be fraught with worry. The benefits of engaging in social media can be immediate and scalable to the time and effort you can devote to it.

Our latest white paper, titled Investor Relations: Taking on Social Media, is filled with tips to help your IR team develop a social media strategy that works for your company.

Download the white paper now.

A photo from a NASA satellite showed the silvery swirling oil slick in the Gulf of Mexico on April 25 
A photo from a NASA satellite showed the silvery swirling oil slick in the Gulf of Mexico on April 25. Photo credit: European Pressphoto Agency, via Wall Street Journal 

With regard to BP’s uphill PR battle surrounding the wrecked drilling rig that has been hemorrhaging oil into the Gulf of Mexico for more than two weeks, we think an article posted today to Wall Street Journal’s “The Source” blog sums it up best: “[When] “Daily Show” host Jon Stewart is cracking jokes about you in which the punch line is ‘Goldman Sachs,’ you know you’ve got an image problem.”

Indeed, there isn’t any good news in sight for the company—or, more importantly, for the shoreline and surrounding communities—as crews struggle to contain the spill, which is the result of the April 20 explosion aboard the Deepwater Horizon drilling rig. As urgency to contain the spill increases and more details emerge, BP’s role in the disaster and subsequent fallout has been murky, to say the least: For starters, the rig was owned and operated by Transocean and leased by BP, which was the basis for BP’s position that Transocean—not BP—was responsible for the accident (a statement that was met with criticism).
 
More recently, though, reports show that a plan BP filed with the federal Minerals Management Service for the Deepwater Horizon well, dated February 2009, repeatedly said it was “unlikely that an accidental surface or subsurface oil spill would occur from the proposed activities.” This news cast a shadow on BP’s massive mobilization to contain the spill (which, according to various reports, has been relatively effective). 
 
Unlikely or not, BP now faces the seemingly insurmountable task not only of stopping the oil flow and limiting its impact ashore, but of rebuilding its reputation in the wake of shattered public trust. According to the New York Times, “Now, the discussion with BP on Capitol Hill is certain to intensify pressure on the company, which is facing a crisis similar to what the Toyota Motor Company had with uncontrolled acceleration — despite its efforts to control the damage to its reputation as a corporate citizen, the problem may be worsening.”
With all hands on deck to accelerate the cleanup and minimize the damage, it’s safe to say that the best PR strategy for now is to stay focused on the task at hand. But then what? 
 
We’d be interested to hear what all the PR professionals out there think—did deflecting responsibility worsen BP’s image, or was it the appropriate response given the situation? And where does the reputation cleanup start once the oil cleanup ends?
 
Following last week’s big announcement that dna13 was acquired by Canada NewsWire, we wanted to post a quick update based on the feedback we’ve received from clients.
 
As we noted when the news first broke, we are fully committed to ensuring zero interruptions to service, performance and support for our clients in both the Canadian and US markets. I’m pleased to report that clients’ sentiments regarding the news have been very positive thus far, with anecdotal responses underscoring the advantages to being part of a larger entity that can provide additional financial backing to support future product enhancements.
 
Given the ongoing consolidation within market, we firmly believe this will make dna13 well-positioned to play an even bigger role in leading technological advances in the media monitoring and reputation management space. In the meantime, we welcome your questions and comments, and we will continue to keep you updated with additional details as they emerge.
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We are excited to announce that dna13 has just been acquired by its long-time collaborator and Canadian distributor, CNW Group (CNW). The acquisition creates the communication industry’s first completely integrated platform to address the key challenges of targeting, distributing, monitoring and measuring news releases and their impact within media. The new integrated platform redefines CNW and the “distribution only” business model traditionally followed by commercial newswires.

Additional details are included in the social media news release, as well as the Q&A included below. We will update you with additional information as it becomes available, but for now, we want to reiterate our excitement and assure our clients in Canada and the U.S. that there will be no interruptions to service, support or performance. It will be business as usual, with an uninterrupted delivery of the best-in-class service dna13 customers are accustomed to.

What is CNW Group?

CNW Group is a Canadian company that has led the commercial newswire industry in that country for the past 50 years. Over the last five years, CNW has been a key collaborator on the dna13 PR software platform, which they market and sell in Canada under the brand name MediaVantage.

CNW is co-owned by U.S.-based PR Newswire and the PA Group out of the U.K., an ownership structure that has been in place for the past 25 years.

How long has this acquisition been in the works?

Negotiations on this acquisition project began in earnest about 3 months ago but obviously could not be shared with anyone until the deal was final.

How will this acquisition impact dna13′s U.S. clients?

dna13 sales representatives have personally contacted our direct clients in the U.S. to communicate the news, and to assure them that there will be zero interruptions to service, support or performance following CNW’s acquisition. It will be business as usual, with an uninterrupted delivery of the best-in-class service dna13 customers are accustomed to. If anything, this deal strengthens dna13′s financial underpinnings to fund even more technology innovation.

What will happen to the dna13 brand? Web site? Marketing and promotion?

Everything will remain status quo for the next quarter or longer. For now, we’ve updated our Web site to reference the change in ownership structure.

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