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Straight from the floor at the 2009 PRSA International Conference, we interviewed Brian Solis, Principal of FutureWorks, and co-author of the recently published “Putting the Public Back in Public Relations“. P.S. It’s available for download here.

In these quick 2 minute videos, hear Brian’s perspective on social media as the new channel of influence, and the leadership role PR should be assuming within the organization as social media gains momentum for brands.