In January we announced significantly enhanced online media monitoring capabilities within the MediaVantage platform. Today, we’ve got more good news to share. Powered by Lexalytics, a leader in sentiment analysis, MediaVantage now offers automated tonality scoring and sentiment analysis in English and French.

The French speaking community is an important audience for Canadian organizations and inter-listed US companies. Now, even if you don’t speak French, you can understand how the market is responding to your brand online and in social media.

Here’s what Nicole Guillot, CNW’s Vice President of Product Management and Operations, had to say about the announcement:

For more on this announcement, check out our Social Media Release. And if you’re still scratching your head on what the heck sentiment analysis is all about, check out these recent posts:

• What the Heck is Sentiment Analysis Anyway?
• How public relations and corporate communications can leverage sentiment analysis