Still trying to get a handle on your brand’s reputation and influence?
Brent Carey, Director of Communications for Mattamy Homes tells us how their company uses MediaVantage to do just that.
Q: Why did Mattamy Homes start using MV?
We needed a solid foundation for our external communications strategy going forward – policies, monitoring, training and outreach. We knew we needed to start taking a more planned, deliberate approach, and that this needed to start with the essentials – getting a handle on the reach and perception of the Mattamy brand with key external audiences, as a lead-in to more proactive work down the road. In the end, it was an easy decision to start using MediaVantage to help us do that.
Q: How do you use the MV suite daily, weekly and quarterly?
On a daily basis, we monitor references to the Mattamy brand and our competitors, to see if there are any issues or emerging trends that we need to watch or respond to.
Weekly, we generate clipbooks of company and competitor information for our Senior Management Team. We add our own commentary and post the results to the company intranet.
Quarterly, we use MediaVantage to produce detailed metrics reports and trends for tone over time. We also track the sources of our coverage.
The training and setup was perfect. The staff was very, very helpful. If I have questions, they’re always answered right away. I really have nothing but great things to say about the service and support.
Q: How does using MV help your business?
As I enter my budgeting phase, I need to answer: “What does it enable us to do?”
Because we use MediaVantage, we now know how our brand is perceived in mainstream media and in social media. It has helped us move from a reactive, ‘no comment’ organization to one that is starting to engage our audiences with tailored communications.
Brent says MediaVantage helped their team put in place a foundation to be able to move forward strategically. And when asked if Mattamy Homes has considered alternate solutions to CNW’s MediaVantage suite, Brent responded: “I didn’t even think of anyone else.”